Offsite Backups: Does Your Small Business Do This?

A day cannot go by without hearing about another new virus, malware, ransomware, cyber attack or some mischievous action that compromises business and personal systems. There are countless online reports that tally and analyze these data in a variety of manners. It can be truly mind boggling and scary to read about all the threats we need to constantly defend. …

5 tips to improve your websites Call-to-action

Use direct and clear language. It’s important to know that passive calls-to-action will get you low clicks and low results. Remember, your call to action should incorporate a powerful action of words. Tell what you want your website visitor to do. Verbs are specifically helpful when addressing actions you want your visitor to do. Calls-to-action or CTA’s should be written …

Computer Basics: What you want to know but are too afraid to ask.

Sometimes it’s nice to get back to basics, to have a refresher course to what we should know about computers, let’s face it, it can be a confusing world with iphones, tablets and other mobile devices on top of desktop computers. So, do you have computer questions but are to embarrass to ask? Questions you have wanted to ask but never …

Where Does Social Media Fit Into Business?

When you think about using social media to move your business forward, think about building relationships – they way more and more people are today, with an electronic connection. Understand who your customer is… It’s important to keep your business identity strengths and share your brand with those who follow you on social media. Many companies will take away focus …

Using the Power of Natural Language in Calls-to-Action

Human language is probably the most challenging aspect for we humans. We have cultivated our own speech into our own way of communicating in our own area of the world: Spanish, French, English, Portuguese etc.  You who are in website development, sales and computer programmers understand the power of language and how it can affect you personally and your business. …

The Dislike Button: Social Nightmare or Marketing Dream

  The Facebook ‘dislike’ button has been a long time request by many fans of social media. Some think that the dislike button will be toxic to our relationships. Others fear it will be abused, leading to to bullying and fostering of further negativity. “It seems that we have been become so fragile that any sign of negativity — even …