Where Does Social Media Fit Into Business?

When you think about using social media to move your business forward, think about building relationships – they way more and more people are today, with an electronic connection. Understand who your customer is… It’s important to keep your business identity strengths and share your brand with those who follow you on social media. Many companies will take away focus …

Using the Power of Natural Language in Calls-to-Action

Human language is probably the most challenging aspect for we humans. We have cultivated our own speech into our own way of communicating in our own area of the world: Spanish, French, English, Portuguese etc.  You who are in website development, sales and computer programmers understand the power of language and how it can affect you personally and your business. …

The Dislike Button: Social Nightmare or Marketing Dream

  The Facebook ‘dislike’ button has been a long time request by many fans of social media. Some think that the dislike button will be toxic to our relationships. Others fear it will be abused, leading to to bullying and fostering of further negativity. “It seems that we have been become so fragile that any sign of negativity — even …

An Internal Affair – Your Own Intranet?

Whether your organization is large, small or in between, you can probably benefit from a secure company intranet for sharing information on an ongoing basis among management, employees, representatives, etc.  One of the big advantages of a properly configured intranet is that authorized users can get what they need from anywhere at anytime, with just an internet connection (or even …

Preparing for Your Website Upgrade

So, it’s time to upgrade your website software.  What’s next? Start by opening your favorite browser and go through your website, page-by-page, making good notes about anything that may not be displaying or working correctly.  You may find that the site’s graphics won’t look right or some elements of your content may overlap one another.  Test all the functional elements …

Where to Start When Creating a Member Dashboard

Once you understand the potential for your company or organization in taking your website to the next level, building a community of users via a Member Dashboard, what’s next?  What’s your plan of action? There are three main areas your plan should cover: Technical/Platform Content/Data Access/Flow #1 – Technical/Platform: Determine the eventual size and scope of your dashboard so that …