I learned long ago that the web development world is really the ‘wild west’ of the 21st century. It can be a fun place to build and design but it is also filled with the good the bad and the ugly. Web professionals that develop online assists for companies are in an environment of constant change. Here at Comstar, we …
Using the Power of Natural Language in Calls-to-Action
Human language is probably the most challenging aspect for we humans. We have cultivated our own speech into our own way of communicating in our own area of the world: Spanish, French, English, Portuguese etc. You who are in website development, sales and computer programmers understand the power of language and how it can affect you personally and your business. …
Your Landing Page One and Done? Not So Fast!
A landing page is a great tool and focal point for your online marketing efforts. Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed. Perhaps your landing page copy needs tweaking or the addition of a photo …
Measuring Traffic and the Success of a Landing Page
With a landing page created and a strategy for driving traffic to it deployed, you are now ready to receive visitors looking for what your landing page offers and convert them into leads for your business. But, how do you know if it’s working? You can go with the wet-finger-in-the-wind approach and “feel” it’s working when you start getting more …
Building Traffic to Your Landing Page
There are probably a dozen distinct actions you can take to get people to visit a landing page, but the foremost of these is to be found at the top of the major search engine results pages (SERPs). You probably already know that Google is the “gold standard” when it comes to being found on the internet and that being …
Magnetize Your Website With a Dedicated Landing Page
Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website. It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you. It does this by being focused on one idea, service, product, or even geographic area so that …