It’s nearly 2016. Do you know where your website is? No, really, do you know where it is hosted? Do you know where your domain registration is or when it expires or who will get notified about it? Do you know where your dns is hosted? Or your email? They may not be all in the same place, but it …
Using the Power of Natural Language in Calls-to-Action
Human language is probably the most challenging aspect for we humans. We have cultivated our own speech into our own way of communicating in our own area of the world: Spanish, French, English, Portuguese etc. You who are in website development, sales and computer programmers understand the power of language and how it can affect you personally and your business. …
Building Traffic to Your Landing Page
There are probably a dozen distinct actions you can take to get people to visit a landing page, but the foremost of these is to be found at the top of the major search engine results pages (SERPs). You probably already know that Google is the “gold standard” when it comes to being found on the internet and that being …
An Internal Affair – Your Own Intranet?
Whether your organization is large, small or in between, you can probably benefit from a secure company intranet for sharing information on an ongoing basis among management, employees, representatives, etc. One of the big advantages of a properly configured intranet is that authorized users can get what they need from anywhere at anytime, with just an internet connection (or even …
Social Media Marketing With Yelp and Foursquare
Yelp is a mobile social media application that connects people with local businesses. Yelp was founded in 2004. The app is used to help people find businesses like hair stylists, restaurants, and mechanics located in their immediate area. You can access Yelp via mobile devices like iPhones, Tablets, BlackBerry, and more. Yelp had approximately 66 million monthly unique visitors by the end …
List Building Club – Review
Whether your business is online or offline, virtual or brick and mortar, one of your biggest assets is your customer and prospect list. Don’t get me wrong, simply having a list does not create value. Copying names out of a phone book doesn’t create value. Buying a list from a list broker doesn’t create value. Having a list of people …
Business Blog Questions
I’d like to take a few minutes to answer some questions about blogs. I received a number of questions since my post on blogs as well as to a blog-related email we recently sent out to our contact list. 1. “Jeff, haven’t you previously said that blogs are not for serious business?” Well, yes I did. I even mentioned that …
Start a Business Blog
It seems that there is a lot of talk about blogs these days. Like many other topics in the internet realm, the buzz changes over time. In the beginning of this phase, the blog was seen as a way for people to express themselves. This gave them an opportunity to stroke their own egos whether or not anyone else was …
Your Overall Online Strategy
“A good site is directed by marketers, not website designers.” This statement is very powerful and something that every business needs to take seriously. Your site is not just about a nice design and layout; your website must be aligned with your overall marketing strategy. In order to understand how your website fits into your overall marketing efforts, you need …