One of the best means of getting leads from your website is an online form that can be completed by visitors who want to take you up on what your website offers or find out more about your business. As lead generation goes, those that come from a well-conceived online form are typically pretty solid, providing the information your sales …
Time to Evaluate Your Web Presence?
It’s nearly 2016. Do you know where your website is? No, really, do you know where it is hosted? Do you know where your domain registration is or when it expires or who will get notified about it? Do you know where your dns is hosted? Or your email? They may not be all in the same place, but it …
Leads, Conversions & Sales From My Website: Fact or Fiction?
Isn’t the real question, when it comes to your company website – “does my website create income for my business”? Well, how many leads does your website produce every month? How many sales? Not sure? Go ahead, take a few minutes to check on it. It’s OK… I’ll wait. [insert theme from Jeopardy here] Now that you have a number, …
Squeeze Your Web Presence to Get More Out of It!
While I was squeezing some fresh orange juice the other day it struck me that if I could just squeeze a website, the way you can juice an orange, and gets leads to drip out, I could rule the world. Then I realized, world domination aside, that there is no “one ring to rule them all” when it comes to …
Measuring Traffic and the Success of a Landing Page
With a landing page created and a strategy for driving traffic to it deployed, you are now ready to receive visitors looking for what your landing page offers and convert them into leads for your business. But, how do you know if it’s working? You can go with the wet-finger-in-the-wind approach and “feel” it’s working when you start getting more …
Magnetize Your Website With a Dedicated Landing Page
Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website. It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you. It does this by being focused on one idea, service, product, or even geographic area so that …
What Are People Saying About Your Company?
There are ways to find out what people are saying about your company, your products and your advertising. Tip #1: Set up to receive Google Alerts. Google Alerts crawl the internet for any reference to a topic you are tracking and will alert you in an email. Let’s say, for example, you want to track your company name or product. Anytime they …
Social Media Marketing With Yelp and Foursquare
Yelp is a mobile social media application that connects people with local businesses. Yelp was founded in 2004. The app is used to help people find businesses like hair stylists, restaurants, and mechanics located in their immediate area. You can access Yelp via mobile devices like iPhones, Tablets, BlackBerry, and more. Yelp had approximately 66 million monthly unique visitors by the end …
Benefits of Advertising Online
Online advertising can be one of your most powerful low-cost marketing tools! When you advertise online, your message is out there 24 hours a day, 7 days a week. Online marketing tools vary from banner and pay-per-click ads, to auto-responder and email blasts. Pay- Per- Click (PPC) ads target the traffic you want. Advertising in this way means more realistic …
Going Mobile
The use of BlackBerrys, smartphones, and other mobile devices with internet service is on the rise. In fact, 1 out of every 5 Americans use the mobile web every day! With that knowledge, don’t you think it is wise to have a mobile-compatible version of your website? If you answered yes, way to go! If you are skeptical on whether …