One of the best means of getting leads from your website is an online form that can be completed by visitors who want to take you up on what your website offers or find out more about your business. As lead generation goes, those that come from a well-conceived online form are typically pretty solid, providing the information your sales …
Time to Evaluate Your Web Presence?
It’s nearly 2016. Do you know where your website is? No, really, do you know where it is hosted? Do you know where your domain registration is or when it expires or who will get notified about it? Do you know where your dns is hosted? Or your email? They may not be all in the same place, but it …
Mobile-Friendly Means More Website Traffic on Mobile Devices
Since Google announced Mobile-geddon in April of this year we’ve been keeping our eye on some of the clients’ website traffic whose SEO programs we manage at Comstar. Some of them have already made the move to a responsive, mobile-friendly website design, while others have not. Six months ago Google let the world know that it was going to reward …
Where Does Social Media Fit Into Business?
When you think about using social media to move your business forward, think about building relationships – they way more and more people are today, with an electronic connection. Understand who your customer is… It’s important to keep your business identity strengths and share your brand with those who follow you on social media. Many companies will take away focus …
Google Doesn’t Care About Keywords, Why Should You?
You may have heard something similar to “Google places very little value on meta tag keywords now” and many successful websites don’t even have keyword meta tags. While this is true, for the most part, keywords are still the most valuable tool you have in bringing search engine recognition and good rankings to your website. While Google and other major …
Squeeze Your Web Presence to Get More Out of It!
While I was squeezing some fresh orange juice the other day it struck me that if I could just squeeze a website, the way you can juice an orange, and gets leads to drip out, I could rule the world. Then I realized, world domination aside, that there is no “one ring to rule them all” when it comes to …
Magnetize Your Website With a Dedicated Landing Page
Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website. It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you. It does this by being focused on one idea, service, product, or even geographic area so that …
Is it Time to Update/Upgrade Your Website Software?
Software updates and upgrades have become commonplace and are typically no longer to be feared, as they once may have been. Most of us think of updates or upgrades in relation to the software that’s loaded on our pc, laptop, tablet, or smart phone. We may perform the update ourselves or sometimes we wake up to find that an automatic …
What Goes Into an Effective Online Dashboard?
Coming up with a recipe for a really effective online member/customer dashboard is sort of like creating a new and tasty desert. As the head chef, you need to execute your vision. Do you layer it in gooey goodness, riddled with valuable nuggets to be discovered in its depths? Or do you present a modest display of wholesome ingredients that …
Where to Start When Creating a Member Dashboard
Once you understand the potential for your company or organization in taking your website to the next level, building a community of users via a Member Dashboard, what’s next? What’s your plan of action? There are three main areas your plan should cover: Technical/Platform Content/Data Access/Flow #1 – Technical/Platform: Determine the eventual size and scope of your dashboard so that …